Mar 29, 2021
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General specifications at a glance
As others have indicated, this is a book that addresses the psychological aspects of being self-employed as a small business owner or solo practitioner. Definitely one of the best business books on the market that offers honest and “real world” advice despite being written several years ago.
Highly recommended reading for anyone thinking about starting a business – but especially for lifestyle entrepreneurs. The book refers to these type of entrepreneurs as being “propreneurs.” The authors were ahead of their time as more and more entrepreneurs are starting businesses and choosing self-employment for lifestyle (as opposed to strickly monetary) reasons.
It’s also a very good reference book which can be used as a self-mentoring or self-motivating device especially when business is down and one feels like giving up his or her dreams of personal and/or financial independence.
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