DESCRIPTION
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General specifications at a glance
- Like many business owners, Susan-Urquhart Brown never expected to end up as an entrepreneur. Launching her own business spoke to her passions, but she soon realized there was much more to being a successful owner than she ever expected. In The Accidental Entrepreneur, she takes all the mystery out of going solo.
- For those who are just beginning to consider starting a venture as well as those who want to take their organization to the next level, she offers advice on what works and what doesn’t.
- With hard-won wisdom and empathy, she shows readers:
- • the 8 questions everyone should ask up front
- • the top 10 traits of the successful entrepreneur
- • how to obtain a license and sellers permit
- • the best way to create a business plan
- • 10 simple ways to get referrals
- • the 6 secrets of marketing a business
- • smart tips for investing and finance
- • ways to avoid burnout
- • how to avoid the 7 biggest pitfalls in business Starting one’s own business should be exciting, not scary.
- This is the one book that will show readers how to create a successful and fulfilling venture they can be proud of.
The Accidental Entrepreneur: Practical Wisdom for People Who Never Expected to Work for Themselves, brought me into the (finally welcome) realization that yes, I am in business for myself (with the emphasis on business). Having thrashed around in the welter of details surrounding what it means to be a small (in my case, one-person) business for many years, never very hopefully or happily, I now find that this book offers me a roadmap to taking myself seriously (and I can take the journey at my own speed, too). Though I still have a lot to learn, This is the only such book I’ve encountered, and it’s (as the subtitle indicates) practical, accessible, and-above all-doable. I recommend this book to anyone starting out or already on the way to being a successful entrepreneur.
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