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May 11, 2024
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About us
More than a beauty company, we are a global movement
Pioneering in listening to women’s needs and speaking out for them. Standing for what matters to them. Supporting their endeavours.
We’re a company that connects people through beauty, sharing passion, innovation and expertise – affordably.
We use the power of beauty to transform women’s lives for the better.
Our founder David H. McConnell was a progressive pioneer, an impressive visionary, a courageous game-changer, and above all, a champion of women.
But he didn’t set out to create a beauty company. He was a travelling book salesperson who offered beauty products as a gift. He soon realised customers were more interested in the free perfume samples than the books.
From a small New York City office, McConnell mixed our first fragrances himself, and recruited a team of women to be sales Representatives.
It was a radical business model in 1886, but McConnell believed in the power of community, and was passionate about giving women economic freedom.
In the 135 years since we were founded, there has been considerable progress in addressing the inequalities that women face. Nonetheless, inequality, discrimination and limiting stereotypes remain widespread. Gender inequality – in health, in education, in political representation, and in economic participation – persists.
We believe in a better world for women, which is a better world for all.
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