Secret Powder Deodorant Beauty and Cosmetics

General specifications at a glance

• Secret Powder Deodorant
• Powder deodorant suitable for kids
• You can always trust its pH-balanced solid formula for reliable odor and wetness protection.
• pH-balanced protection to work with your body’s natural chemistry
• 24-hour, all-day protection
• Helps stop odor before it starts
• Solid has the original, tried-and-true Secret protection
• Beauty Without Bunnies PETA certified cruelty-free deodorant.

THE BIRTH OF SECRET
Secret was developed as a result of women’s desire for a product that would contribute to their feelings of femininity, daintiness and freshness. Secret Ice Blue roll-on was introduced in 1958, making a significant moment in this era.

AEROSOL ARRIVES
In 1964, Secret Areosol was introduced, also called Secret Super Spray. It helped keep women cool, calm and self-assured throughout the decade. In 1965, Secret launched in Canada, and in 1969, Secret Antiperspirant Spray was added to the already growing product line.

FEARLESS FOREVER
We share the same spirit of individuality, femininity and strength that these fearless women possess, and use it to continue innovating as a brand. Our goals will always be to provide excellent odor and wetness protection, be the best deodorant for sweating, and help women take on each day as fearlessly as they can.

MEAN STINKS & OUTLAST
P&G and Glee’s Amber Riley began a partnership for the Secret “Mean Stinks” program to combat bullying on social media. It provides opportunities to donate to Pacer’s National Bullying Prevention Center, in addition to educational resources for schools. Then, in 2012, Secret continued pushing boundaries by introducing Secret Outlast and offering 48-hour odor protection.