Lenor Fabric Conditioner Detergents

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General specifications at a glance

Lenor introduces two break-through innovations to make you feel better than ever! Discover our new Optiscent™ freshness release technology, developed by scientists to optimize the perfume bubbles & deliver you our best-ever freshness.
What’s more, the full Lenor softener range now contains plant-based softness for heavenly soft & fluffy fabrics to indulge in, night after night.

Lenor introduces two break-through innovations to make you feel better than ever! Discover our new Optiscent™ freshness release technology, developed by scientists to optimize the perfume bubbles & deliver you our best-ever freshness. What’s more, the full Lenor softener range now contains plant-based softness for heavenly soft & fluffy fabrics to indulge in, night after night.

Since Lenor appeared on the scene in 1963 in Germany, the brand has remained consistently innovative and dedicated to providing the best possible softness and freshness for your clothes. Throughout the 20th century, the brand has successfully expanded its footprint, bringing the best out of clothes & fabrics, to delight consumers all around the world.

In 1998, Lenor was the first brand to introduce new Scent Bubbles technology: Perfume accords are encapsulated into tiny bubbles. The Scent Bubbles are deposited on clothes during the last stage of the wash cycle. With friction (like rubbing, hugging, toweling off, putting on clothes etc) these bubbles burst and release long lasting freshness.

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