DESCRIPTION
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General specifications at a glance
Delonghi commercial coffee maker with its accessories. Brand new in a box
We are an international Group consisting of brands that have made the history of small domestic appliances with their products. The De’ Longhi Group is one of the world’s leading players in small domestic appliances associated with the world of coffee, the kitchen, air conditioning, and home care.
We design products and experiences
Each product is born out of research, development, and engineering involving our technical units as well as the Marketing and Design functions. After defining the solution, the Group purchases the required raw materials and inputs.
The beginning
The first product created by De’Longhi is an oil-filled radiator which would go on to achieve massive success. Designed to meet the energy needs of households in the face of the first oil crisis, the radiator quickly becomes popular and finds its way into the homes of millions of people.
The diversification of the product range
The range expands and, product after product, the brand achieves growing success and recognition. From radiators through electric fan heaters to catalytic stoves, the level of efficiency and innovation becomes the hallmark of De’ Longhi’s solutions.
Brand communication
The 1980s see a period of expansion and investments in the Group’s image. The De’ Longhi brand is launched globally through major sponsorships, including that of the Lotus driven by the legendary Ayrton Senna in 86-87 and 87-88 seasons.
The first foreign branch is American
It was in the early 1980s that De’ Longhi started marketing his products in the United States. The success is such that in 1985 the first foreign branch was opened in New York, based in the Empire State Building.
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