Conducting webinars about products has become the trend in today’s marketing ecosystem. Why? Running email campaigns or cold calling is a broad aspect of targeted marketing. When it comes to webinars, it is narrowed down to permission marketing- “Allowing a prospect to educate themselves about your product with their permission”. This approach has a greater probability of nurturing leads because only a person who has decided to opt for your product would agree to spend time to know more about it. A webinar gives you the chance to have a face-to-face contact with your prospects which helps you win their confidence and build trust in them.

Did you know?

• 62% of marketers are using webinars as a tactic to deliver B2B content marketing  according to a free research report by the Content Marketing Institute

How to begin with a focused webinar strategy?

• Choose a topic which is much inclined to your field. If the topic is too vague, the audience may feel very bored and opt to drop out from the webinar which would hit hard on the feedback rating. Define your goals and deliver your points with focus
• The key to the success of a webinar is growing your mailing list. Attract as many leads into the mailing list as possible. This comes from newsletter subscription, event attendees who volunteer to know more about your products. Invite them for a webinar to broaden your customer base
• Careful categorization of the emailing list based on geography, location, designation and industry is required to filter and capture relevant attendees for the webinar
• Include follow-up emails and reminders as a part of the webinar strategy which sends automatic reminders to the attendees about the webinar schedule, mode of connection, changes in schedule and so on
• Keep in mind to be interactive. Always note down questions your audience ask you and respond to them necessarily. This shows your interest in the association and your confidence level about showcasing your products

Why webinars are considered effective?

• A webinar gives an opportunity for the customers to speak to the product person and ask questions. They can completely involve themselves for the duration of the webinar and converse with peers which proves to be very impactful
• A webinar is a real-time content delivery medium where in the interaction can include sharing of content links with respect to the product. The presenter can demand attention of the viewers which is an added advantage to persuade viewers. Also, the session remains recorded for future utilization
• Through a webinar the presenter can easily sense the pulse of the audience and judge themselves on areas of improvement
• To add on, a webinar is extremely cost-effective when compared to conducting an event or hosting a road show. The participants can simply connect over internet to the webinar and address the session

Thus a webinar has proved to be a powerful marketing tool which greatly helps in bonding across with customers and producing expected results.