The Psychology Of Persuasion Book Autobiographies and Self Development Books

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General specifications at a glance

• This book : How To Persuade Others To Your Way Of Thinking will show how to ethically direct others toward your point of view.
• Author Kevin Hogan teaches the skills of persuasion drawn from techniques as diverse as hypnosis, neurolinguistics, the Bible, and successful salespeople throughout history.
• The Psychology Of Persuasion demonstrates how to construct persuasive messages.

This Book: How To Persuade Others To Your Way Of Thinking will show how to ethically direct others toward your point of view. Author Kevin Hogan teaches the skills of persuasion drawn from techniques as diverse as hypnosis, neurolinguistics, the Bible, and successful salespeople throughout history. The Psychology Of Persuasion demonstrates how to construct persuasive messages. It teaches how to tell what the other person is thinking, why he thinks it, and how to change what he thinks. It covers persuasion from both points of view — helping consumers to make better buys and salespeople to sell more. This book shares the most powerful tools, strategies and techniques used by political candidates, television ministers, and corporate leaders. The Psychology Of Persuasion is practical, sensible, workable, and totally accessible to the non-specialist general reader.

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