The Four Autobiographies and Self Development Books

A fundamental for anyone who’s interested/involved in the “digital world”. Actually scratch that, this is a must read for all of us. Galloway pulls off a coup in leading us, at pace, through the genesis, evolution and make-up the big Four. A fascinating and somewhat sobering read. A shortish, readable book that clearly explains where we are, where we’re (probably) going and the case for anti-trust measures for the Four. His style won’t be to everyone’s taste but Scott Galloway rips through the subject with energy, passion and a bit of “adult” language. Feels as timely and relevant to us now in 2021 as previous digital commentaries such as “The Long Tail” and “The Search” were in the mid-noughties.