May 2, 2021
This book is a MUST. As the author states in the book, we are always negotiating, like or not, know it or not. Most people feel the same way about bargaining as they do for negotiating. They think it is cheap and troublesome. However, one of the most powerful ideas in this book is the WIN-WIN scenario. You can always find beneficial interests for both parties. Just try harder and operate in good faith. The author offers you insight of how to deal in the most effective way, with clear and practical advice to reach your objetives. Use the book as a guide and read it again if neccesary. You will soon find it useful in your everyday tasks.