Published on
Nov 9, 2024
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General specifications at a glance
These new models inherit the octagon form that was also employed for the original DW-5000C. Analog-digital timekeeping comes packed into a no-nonsense simple design without sacrificing G-SHOCK level toughness.
High-strength resin material, which is reinforced with carbon fibers, makes it possible to create a case that is a mere 11.8 mm thin, which is the thinnest among G-SHOCK combination models
I want to make a timepiece that will not break, even if dropped.” This proposal, submitted at an internal meeting over 35 years ago, suggested that the development should be a one-man job handled by Kikuo Ibe, the engineer responsible for the external design of watches at the time. It was considered a clear, simple idea that had come up when a watch happened to drop and break during working hours. Watches are delicate precision instruments, and, at that time, it seemed only natural that they should break when falling to the floor. The concept of a tough watch seemed not only unconventional, but even nonsensical. Nevertheless, the proposal was accepted. A project team comprising just three people was formed — and development of the new watch began.
The G Shock team’s initial approaches to overturning common sense began from zero. They first assumed it would be best to cover the entire watch with a soft material. A few dropping experiments put that idea to rest without delay. They found that a watch would break no matter how much shock-absorbent rubber was adhering to the case exterior. And the more cushioning material they attached, the more the size increased. The experimental model soon swelled to the size of a large softball.
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