Jun 21, 2022
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Our Research Department: A centre for ideas, quality and innovation
As passionate DIY enthusiasts we know: You can make (or break) a project with the right (wrong) tool. That is why we continuously pursue research to come up with new products and technology, that can ease your work in a previously unimagined manner – so that you can unleash your creativity for your projects. For new, high-quality and high-performance products we rely not just on good ideas, but also on a high-quality and reliable deployment. For this, we work in interdisciplinary teams of industrial designers, engineers and tool experts from all over the world. And of course with you too – because at the end of the day it is your wishes that we want to make possible for the future.
How Einhell became Einhell
When Josef Thannhuber in the beginning of the 1960s took over his uncle Hans Einhell’s Installation business, he had no idea of the sort of success story he would one day write. Today more than 50 years later, Einhell AG is one of the global leaders in the Do-it-Yourself segment. Decades of hard work, untiring commitment and business foresight have paid off. A real Enabler!
In 1964 Hans Einhell, until then proprietor of an installation business in Landau an der Isar, asked his nephew Josef Thannhuber to take over the firm. No one then could have had any inkling of the consequences this would have. Josef was in fact traveling abroad with the aim of learning his trade there and gaining further experience. Indeed, the dynamic young electrical engineer had very different plans for his own future than just carrying on his uncle’s rural craft business
Yet he ultimately allowed himself to be persuaded and his dynamism soon led him to develop new ideas, visions and products that really jump-started the established installation business of his uncle. And that is how Josef Thannhuber laid the original foundation for the rapid success story that is still continuing today. One key decision that demonstrates the foresight of the mechanical engineer, who was already thinking globally, can be seen in a clever move: he kept his uncle’s name for the firm, a name that over the course of the next half-century would become a byword among garden equipment and power tool brands – Einhell.
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