It is an undeniable statement that illustrations are stronger than words. What we see register faster in our mind than anything we read or listen to. This fact has been adopted fiercely in the space of marketing to communicate the best of ideas and reach out to customers. Video content has become viral due to its value of passing on the message in a better and appealing way.

Statistics say that

• Nielsen claims 64% of marketers expect the video to dominate their strategies in the near future.
• If a picture paints 1,000 words then one minute of video is worth 1.8 million, so say Forrester’s researchers.

Video content has become the pulse of modern content marketing platforms. It is an indisputable fact that the whole world of social media marketing is lifeless without content. The whole concept of marketing revolves around the importance of meaningful content. Video content in this context adds flavor and value to such a competitive ecosystem.

Why should one adopt video content?

• Video generates 3x as many monthly visitors to a website as other content
• Visitors spend 88% more time on a website that includes video
• Organic traffic from search engines increases by 157% with video
• The possibilities of consumers buying a video are elevated by  85% through a video
• A video boosts the confidence of consumers by 57%

Points to consider before you create video content:

• Analyze, listen and understand the needs of your audience
• Streamline your content strategy and integrate the video content with the brand goals
• Experiment ways and come up with content which is vibrant
• Provide a call-for-action and option to share your video
• Measure your results, analyze and improve where you need to

Keep in mind the 3 E’s of video content:

Educate, entertain and engage your viewers with your video content. It’s not enough if you create a video and sit back for getting quantitative and qualitative results. Creating content for video can be very much challenging as its value is directly proportional to the diversions it can be coupled with. A video should have educational content which adds value to the viewers. If this doesn’t happen, viewers may not prefer to get back to your videos again. The video should entertain the audience. If it is boring and presented in a traditionally monotonous way, it will definitely not be appreciated and people would not like to share what they saw. The content should have an entertainment element which would certainly boost its true value. The video should fully engage the audience and leave no room for any kind of distractions. The viewers must be engrossed in the message you are trying to communicate.

Creating videos about your products and services is yet another credit added to your kitty. They can be easily shared over social media and it is a medium to popularize your organization the easy and right way. So get ahead and start shooting yourself!