Aug 27, 2021
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General specifications at a glance
Adidas SHARKS concept by Nikanor Yarmin NikanorArt#Adidas SHARKS SHARKS are the sneakers inspired by Adidas classical running retro models. The main idea of the project reflects survival principle of sharks – Living only while moving. The colour design of the upper part of the sneakers is represented by natural colour range of shark’s body. The well known classical stripes on the sides of the sneakers are perforated in the shape of the shark’s gills. While walking the foot bends, the gills open and produce additional ventilation. The shoe box and the sneakers inside – the sides and the insoles – are scarlet as the mouth of sharks. Midsoles ripple with splashes of waves after the fast moving sharks. Outsoles include elements, reminding of some parts of shark’s body.
adidas has its roots in Germany but we are a truly global company. Around the world we employ over 57,000 people. Employees from about 100 nations are working at our global HQ in Herzogenaurach, Germany – the ‘World of Sports’. Every year we produce over 900 million sports and sports lifestyle products with independent manufacturing partners worldwide. In 2018 we generated sales of € 21.915 billion. These numbers alone can easily suggest that adidas is quite a large and also multifaceted organization. True. But we keep things simple, lean and fast. And we will use this approach now to give an overview of what our company is all about.
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