Aug 17, 2021
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General specifications at a glance
The adidas brand has a long history and deep-rooted connection with sport. It’s broad and diverse portfolio in both the Sport Performance and Sport Inspired categories ranges from major global sports to regional grassroot events and local sneaker culture. This has enabled adidas to transcend cultures and become one of the most recognized, credible, and iconic brands both on and off the field of play.
Key to our success and the execution of our strategy ‘Own the Game’, are our people and our culture. They bring our identity to life, defined by our purpose, mission, and attitude.
Athletes do not settle for average. And neither do we. We have a clear mission: To be the best sports brand in the world. Every day, we come to work to create and sell the best sports products in the world, and to offer the best service and consumer experience – and to do it all in a sustainable way. We are the best when we are the credible, inclusive, and sustainable leader in our industry.
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