Minimax Sandwich Toaster Electronics

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General specifications at a glance

• Minimax Sandwich Toaster
• High quality and durable

About Minimax

Minimax and Breville – quite simply two of Australia’s most trusted names in kitchenware.

Now a global brand, Breville was established in Melbourne in 1932 and found fame and following in the 1970s with the invention of the now-ubiquitous sandwich toaster. This simple idea spawned an entire snack genre and a company success founded on innovation, quality, durability and trust. It became the brand that our parents and grandparents proudly turned to in the new age of kitchen convenience as the food processor became the must-have item for every home cook and aspiring chef. At Minimax we’re equally proud to stand alongside this fellow Melbournian and icon of Australian culinary history.

It was the summer of love, Elvis married Pricilla, the Beatles released Sgt. Pepper’s and in 1967 the original Melbourne homeware store, Minimax, first opened the doors. Whilst Melbourne is inundated with them today, Minimax was the first to create the point of difference of presenting its curated product range with a style and service that gave inspiration to its generation of customers.

Minimax has always lived up to its tagline of providing ‘Entertaining Ideas for your life’. It has played a part in some of Melbourne’s best parties. If you live near this village and think back to all those dinner parties, every chink of a champagne glass, every platter you have picked up a chicken sandwich from, chances are they were bought from here. Our products have been there with our customers for the most important moments of their lives, so it seemed appropriate to raise a glass on this special occasion.

Ray and Gene Harrrison originally set up a small local hardware store selling such items as hose fittings and light bulbs, the Minimax name was even a play on the brand name of the dominate Hardware chain of the day, of the store being a Mini ‘McEwans’.

1967 was a time of change for Australia, we were shaking off our colonial past and maturing to form our own identity, confidence and style. Other cultural institutions such as The National Gallery of Victoria of which Minimax is a strong supporter also opened that year.

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