Jul 4, 2021
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Established in 1968, Midea (SZ:000333) is a publicly listed and, since July 2016, Fortune 500 company that offers one of the most comprehensive ranges in the home appliance industry. Midea is headquartered in Southern China, but is a truly global company with over 100,000 employees and operations in more than 200 countries.
Midea’s brand promise is “to provide surprisingly-friendly solutions for the ones who treasure those tiny moments at home” and recently launched its new motto: “Midea – make yourself at home”.
Midea has also landed several high-profile projects, most recently the 2016 win to install sophisticated HVAC (Heating Ventilation Air Conditioning) solutions in all 12 stadiums for sports games in Brazil. Midea is a strong supporter of sport and the proud official sponsoring partner of FINA, the World’s Swimming Federation.
Midea is implementing its strategy to continue as a highly dynamic enterprise, with the aspiration for consistent growth that is characteristic of a world class business.
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