Jun 15, 2022
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General specifications at a glance
1809-The story begins with an apprentice baker named Robert McVitie. Born in Scotland 1809.1839-In 1839, Robert and his father William opened a ‘provision’ shop in Rose Street, Edinburgh. Robert’s baking was so popular he managed to open more shops and expand the business.1844-Robert married in 1844. Sensing that his business’ future lay in baking, he sent his two sons (William and Robert Jr.) to Europe to study bakery there.1880-Robert passed away in 1880 leaving his business to Robert Junior. The bakery was so well loved in Edinburgh, Robert Jr’s first action was to invest in a bigger bakery.2018To guide us into 2018, March sees the beginning of a complete relaunch for the brand under a new campaign, Sweeter Together. Brought to life through a rich new animated world, and told through modern fables, this campaign aims to show that the small act of sharing a biscuit can have a big impact to bring us closer together.
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